【案例分析】亚马逊侵权与投诉如何处理？

大家好，最近很多人问很多关于亚马逊的问题，就是实际操作过程遇到的种种问题，然后我归类了出来，给大家参考一下我们团队的做法。未来我会写一个这样的系列，相信可以帮到很多人。

案例一：

卖家A卖的是电饭锅配件，但是在产品图片里有一个instapot的电饭锅。被该品牌商投诉listing被blocked。遇到这种情况卖家有2种情况注意。

1，如果没有FBA库存而且此产品也没有什么销量可以直接把listing删除。这是对账号来说最安全的。

2，如果有FBA库存而且该产品销量也不错，建议在这个账号直接把listing删除后用其他账号跟卖。

3，如果想用这个账号继续销售这个listing，那么就写申诉计划吧。

案例二：

卖家A上架一个产品但是在标题出现了Batman导致账号因为侵权被冻结。虽然这个产品没有产生任何订单。以下是我给该卖家写的申诉计划。

Dear amazon,

We have check our account and promise that none of inventory is inauthentic items. And our order defect rate not meeting amazon"s performance target of  

less than 1%.

We understand that as we list the inventory title have the word "Batmen"on 20th April 2017. This ASIN until we delete not have any order we are so sorry to  

make the mistake and upon received your last email We had learn all amazon policy. Do not let previous mistakes happen again. we promise we will reply buyer  

message within 24 hours. Although amazon have suspended our account, we will send all our these days order to our customers. We think some action must do  

in future as fllows:

1.we will prepare enough product stock, supporting the stocks on amazon account selling.

  when buyer place a order, we can assure the shipment time is in  

our handing time range.

2 .Because we sell on amazon. We have stable product resource, we have our own factory. So, we can promise our products are in high quality. there will be  

less and less positive feedback.

3.Our inventor all will use FBA service to send shipments. You can find that now we have about  commodities in Amazon warehouse. This will allow  

us complete orders timely and effectively. we think FBA is double win between amazon and us. FBA can promote our product selling amount. All our products  

are using FBA shipment.it can improve user experience.

4.Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent  

A-z guarantee claims.

5.We will try our best to serve our customers pre-sale and after sale.if customers have any questions about our items before their buy or after their buy,  

we will try our best to solve their problems in time. We think customer service is very important for our selling on Amazon.

6.At last, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards

（来源：AMZ520合作伙伴：邓确平）

更多实操干货，尽在AMZ520等着你哦，欢迎关注我们！