Primeday卖卖卖!留评也得快!


Primeday卖卖卖!留评也得快!

2017-07-11 Doreen 跨境电商跨境屋 跨境电商跨境屋

Primeday来了,各位今天卖得怎样!流量噌噌往上冲,订单噌噌往上涨吧!在这一年一度的大日子,可不能光顾着卖,还得让买家及时留评。好评上来了,节后我们的店铺和Listing还能再上一个台阶!Feedback & Review是直接带来订单的利器,但是怎样索要好评却是一门技术活,掌握好规律,保证让买家们能服服贴贴的给卖家 feedback 和 review。


一、邮件发送时间点是提升留评率关键

 


二、抓住买家开启邮件黄金时间


通过数据发现,电邮发出去23.63%的收件者会一小时之内打开,9.52%的收件者会在两小内打开,三小时和四小时数据就会下降相当明显。如果邮件在当天发送没有开启,收件者隔天开启率将会接近零。


三、跟进邮件的5个注意事项


或许能让卖家邮件受欢迎,而不是快速地扔进垃圾箱里。


1、不要只要求消费者给好评

亚马逊明言禁止卖家教唆消费者给好评,也就意味着卖家不能说:“If you love your new widget, leave us a review(如果你喜欢产品的话,给我们留个好评)”,或者是“Please leave a 5-star review by clicking this link(请点击此链接给我们5星好评)”之类的话语。此类语句暗示消费者对产品进行评论。


亚马逊想让消费者自由留下好评、差评或中评,以及任何关于卖家产品和体验的内容。


2、不要暗示评论应该说什么

亚马逊会将此视为操控买家评论。使用“Tell us why you love your widget so much(告诉我们你喜欢产品的原因)”、“List the 5 things you like best about your widget(关于产品你最喜欢的5个地方)”或是“Tell us how your widget has improved your life(产品如何让你的生活更方便)”等暗示语句的,将被视为违反平台规则。


3、不要要求促销产品买家留评论

如果卖家进行促销,不要要求使用折扣或优惠券的买家评论。亚马逊可能会误以为卖家用折扣换取评论,这时卖家产品listing可能被下架。


4、不要追加销售

不管卖家想在邮件中将流量引到自己网站还是其他亚马逊产品页,都不要放链接,除非是让消费者留评论的地址链接。

卖家也不能追加销售,指导买家下载视频或音乐等。


5、要提供额外的客服服务

亚马逊邮件系统的目的是为了提供良好的客服支持,因此卖家要给消费者提供有用的东西。


不要发邮件通知消费者产品已经发出,也不要发邮件给消费者索要评论,这些亚马逊已经都做了。如果你想联系买家,那么就发一些对他们有用的内容。但不能是奖励或免费赠品,而是一些能让他们在购买产品后,能帮助提升使用体验的信息。


四、索取五星评论参考模板

模板一


特别的是,此卖家对物流非常有信心,可以很确定(货物寄达天数) 这一项!如果你不是做 FBA 的还是先不要写这样清楚吧!


Hello Amazon Valued Customer,

Great news! (你的店铺名) order has been shipped. It left our warehouse earlier today on its way to you! You can expect it on your doorstep within the next (货物寄达天数) days (most likely sooner).


You made a great customer choice shopping with us. At (你的店铺名), we truly care about your customer experience and, just importantly, your product experience. We are 100% dedicated to your complete satisfaction. 

Feedback and Product Reviews help us provide you and all Amazon customers with a better product and service.


Leave Product Review: Product name 1

Leave Product Review: Product name 2

Leave Product Review: Product name 3


That’s it for now. We appreciate and value your business. If you have any questions or concerns please let us know. If you do not receive your item within (需送货天数) days, then please contact 


Amazon support here:

Amazon Customer Support


Best Regards,

(你的店铺名) Customer Care Team


模板二


Dear Buyer’s full name,

(店铺名) from Amazon would like to thank you for your recent purchase.


Our record indicates that your order has been delivered or will be delivered to you shortly. We want to make sure you are completely satisfied with the product you have purchased. Please let us know if there is any issues, questions or concerns. Our customer support team is standing by to assist you.

If you are satisfied with the product, please take a moment to submit a product review here:


Leave Product Review: Product name 1

Leave Product Review: Product name 2

Leave Product Review: Product name 3


If you’ve had a pleasant buying experience from our store on Amazon, please leave us feedback by clicking on the following link:


Leave Feedback

Thank You,

Customer Service Team


模板三


Dear Buyer’s full name,

Our records indicate that you have recently purchased a


Product name 1

Product name 2

Product name 3


from us on Amazon.com. In our endeavor to provide the best quality case  to customers, we would love to hear your thoughts and opinions on our product. To do so, we would encourage you to leave a review of the product on Amazon.com.


To leave a product review, please sign into Amazon.com and click the following link:

Leave Product Review: Product name 1

Leave Product Review: Product name 2

Leave Product Review: Product name 3


Your comments will ultimately aid us in continually improving our products and services. We want to continue to meet and exceed your expectations. Additionally, you may Leave Seller Feedback for (店铺名) on Amazon.


We genuinely hope that your experience with our store was one that was positive and memorable. Thank you in advance for your valuable feedback.

Warmest regards,


(店铺名) Customer Service


亚马逊禁止奖励性评论,阻止卖家操控产品评论,所以一定要注意,邮件内容千万不能出现违规字眼,否则收到亚马逊警告信,关了店铺哭都没地方哭。取评论最佳的时机点是在FBA发货到送达后7天左右,一定要注意时机。


趁着Primeday的东风,产品大卖的同时,别忘了及时积极向买家索取五星评价哦!想持续获得更好的销量,跟上大卖步伐,8月到深圳参加跨境电商跨境屋联合众多跨境电商大咖共同打造的“大卖制霸特训营”吧,请继续往下↓


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