亚马逊逼你做Works with Alexa认证了
亚马逊逼你做Works with Alexa认证了
本公众号在今年的6月27日,提到了做Works with Alexa认证的问题。并且呼吁做外亚马逊上卖Alexa周边产品的卖家抓紧认证,很多卖家没当回事,更甚的是很多人还是不解。近期亚马逊开始整顿没有取得认证符的产品。
在说攻略之前。再一次的普及下信息,取得了亚马逊的Works with Alexa认证的产品,在产品搜索结果页里会有一个小黄标,如下
写着 Amazon Certified: Works with Alexa很清晰的导向,如果是产品点进去,会有如下的页面插入呈现
在今天,有很多的卖家发现亚马逊给他们发了一封如下的邮件,。内容如下:
邮件的内容如下
Dear Amazon Seller,
The Works with Amazon Alexa program helps to ensure that we deliver a great smart home experience for customers. To maintain the program's integrity, we conduct periodic audits on the usage of all Works with Amazon Alexa assets.
We recently discovered ASIN(s) associated with your seller account that include the phrase "Works with Alexa" or "Works with Amazon Alexa" in the product title and/or description for items that are not currently Works with Amazon Alexa-certified. (Please see a list of your ASINs affected below.)
Having the Works with Amazon Alexa certification allows customers to trust that your product offers a reliable service and good customer experience. Amazon encourages you to review the Works with Amazon Alexa program guidelines and, if you qualify, we are happy to help you get started through the certification process.
Works with Amazon Alexa program guidelines: https://developer.amazon.com/docs/smarthome/certify-your-device-with-works-with-amazon-alexa.html#review-the-works-with-amazon-alexa-program-guidelines
Because your product is not currently Works with Amazon Alexa-certified, by December 19, 2017, please complete the following:
• If your product is compatible with Alexa through a skill (ASK or Third-Party skill), you are permitted to use the language "Compatible with Alexa" on your detail page(s). Edit your product detail page (including titles, descriptions and bullet points) to replace "Works with Alexa" or "Works with Amazon Alexa" with "Compatible with Alexa."
• Remove any use of the Works with Amazon Alexa logo or any image containing Works with Amazon Alexa phrasing.
As Amazon continues to perform periodic audits, uncertified ASINs that misuse the Works with Amazon Alexa phrasing or badge on the product detail page may be subject to further action by Amazon. If your device becomes certified as Works with Amazon Alexa, you can revise your product detail page at that time to include reference to "Works with Amazon Alexa."
Thank you for your cooperation and we appreciate your business.
Sincerely,
Amazon.com
这封邮件就是逼你做这个认证符了,前面提了N多次,你不当回事,目前就到了擦屁股的时候,至少目前你得按部就班的完成这个操作。
并且提到了如果没有取得这个认证符,那么标题里不允许带有Works with Alexa的描述,必须改成 Compatible with Alexa。
时间还限定在了本月的12月19日。所以你得抓紧了。这个时候各位卖家不要急,下面有攻略会告诉你们。
近期Forrinx公司和亚马逊沟通的最新邮件(2017年12月12日)内容如下:
邮件内容如下:
Hi Henry,
Please fill out the attached intake form, and then I’ll be able to provide more guidance on next steps. The form will help me to evaluate program eligibility as well as required testing.
Thanks,
Erin
附件的要填写的内容截图如下
办完这个会有另外一封邮件,填写资料即可。文件栏里有如下的事情约定:产品的认证符是和卖家的ID码加Asin码捆绑一起的。这个费用是由在亚马逊上的卖家支付。
已经有卖家取得了回复和产品认证费用报价。
如果你是Forrinx的产品客户,或者说你是Forrinx的产品方案合作客户,请在本公众号直接留言,留下你的邮箱索取文件,备注好你在亚马逊上销售产品的Asin码和卖家ID。会给您专门的资料。
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