在2017年7月1日的亚马逊Echo&Alexa大类目下Alexa Voice Shopping做了的改版，重点是为了预热Prime day服务，其中主要提到了一些日用品的折扣率，本公众号在7月1日有专门的推文做了介绍，整体上的Alexa Voice Shopping 都是预热，使用的人据亚马逊内部数据显示，Echo用户只有30%的人使用了该项服务。

另外在会员日的前30个小时内，Echo+Tap+Dot三合一，销量突破1000万台。作为Prime Day登顶的最佳畅销产品。相当于一个会员日的活动，亚马逊的Alexa用户翻番了。这个甚至都出乎了亚马逊的意料之外，并且猝不及防，直接断货，期间购买的人员，分批次发货。

把贝索斯从睡梦中叫醒的就是这个Echo卖断货，且富士康短时间内无法补上货。

针对这种情况，亚马逊重新调整了Alexa Voice Shopping的补贴计划

因为，在会员日包括以前，最多只有30%的Echo用户使用语音下单，亚马逊对这个数据很不满意，就来了一个语音买东西，返信用卡10美金的活动。这下把近期的流量调调彻底的拔高了。

老的三个服务不变

1、语音下单享受亚马逊Prime会员的服务

2、享受Free Returns 服务

3、系统大数据协助自动匹配Top Rated Products

加大了宣传力度

且第一次在正文中提到了 【Amazon's Choice】，想详细了解的读者可以到美国站大类目下去自行查阅细节。

文章提到了

Reorder with Alexa $10 Credit Offer: Terms & Conditions:

In order to qualify for the $10 credit offer, you must: (1) be an Amazon Prime member that has never made a reorder with Alexa Voice Shopping and (2) order a physical product in your Amazon.com Order History of at least $10. The reorder must be made using voice shopping on your device with Amazon Alexa.

• Offer available for a limited time, while supplies last.

• Offer only applies to your first reorder using Alexa Voice Shopping and is valid on a qualifying reorder of a physical product in your Amazon.com Order History using voice shopping on an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, Amazon Dash Wand, Amazon Fire TV or Fire Tablet. Purchase must be for an item of $10 or more.

• Offer limited to one per customer and account.

• Offer may not be combined with other offers.

• The credit will be applied to your Amazon account within three (3) days of the qualifying purchase. You will receive an email from Amazon confirming that a $10 credit has been applied to your Amazon account. The email will be sent to the account associated with the qualifying purchase. After you receive this email, the $10 credit will appear in your shopping cart the next time you check out with an eligible item.

• The maximum benefit you may receive from this offer is one $10 credit.

• Credit expires at 11:59 p.m. (PT) July 1, 2018.

• The $10 credit will appear in your shopping cart the next time you check out with an eligible item.

• Credit only applies to products sold by Amazon.com or Amazon Digital Services LLC (look for "sold by Amazon.com" or “sold by Amazon Digital Services LLC” on the product detail page). Products sold by third-party sellers or other Amazon entities will not qualify for this offer, even if "fulfilled by Amazon.com" or "Prime Eligible.”

• Credit does not apply to digital content or to orders placed through voice shopping using Alexa.

• Credit may not be redeemed for Amazon Gift Cards.

• Taxes, shipping and handling, and gift wrap charges do not apply when determining minimum purchase amount.

• Shipping charges and taxes may apply to discounted and free promotional items.

• If any of the products or content related to this offer are returned, your refund will equal the amount you paid for the product or content, subject to applicable refund policies.

• Offer is non-transferable and may not be resold.

• If you violate any of these terms and conditions, the offer will be invalid.

• Void where prohibited.

• Amazon reserves the right to modify or cancel the promotion at any time.

• Unless an Amazon Gift Card is the stated benefit of the promotion, promotional codes (including those placed directly in accounts) may not be redeemed for Amazon Gift Cards.

• Offer does not apply to digital content. This offer is available to Prime members only.

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