干货丨速卖通运营之如何引导买家留好评?

CSS平台 2018-06-14 1

干货丨速卖通运营之如何引导买家留好评? 干货丨速卖通运营之如何引导买家留好评?

Nancy CSS平台

导读
 
“千刀日记”是CSS跨境电商服务平台2016年重磅推出新账号日销1000美元的培育计划,由CSS平台事业部的账号运营团队将新账号从申请到实现日销1000刀的90天运营日志整理播报。在《亚马逊千刀日记》操作实况播报中,Bella女神以日销2377刀的成绩圆满收官,在《eBay千刀日记》操作实况播报中,Aimee女神以1560刀的成绩圆满收官。现在是Nancy女神的《速卖通千刀日记》发布中,希望诸位卖家get所需,更好更快更便捷地实现跨境电商之梦。



Hello everybody, “先定一个能达到的小目标,比如我先挣它一个亿”。嗯,小伙伴们,我们也要先定个小目标,Nancy的小目标就是1000刀啦。


昨天说完了评价管理,今天简单和小伙伴下分享下“如何引导买家留好评”,Nancy是这样做的:

1、死皮赖脸各种给买家发邮件要好评;

2、给妥投的买家发优惠券要好评;

3、包裹里用A4纸打印写出好评返现字样,并贴入店铺二维码。

那么废话不多说,先来打包丢一发引导买家留好评的邮件模板:(仅供参考)

1、发货后,提醒买家注意收货及收货后留好评

Dear Valued Customer,  We are happy to inform you that your purchase has been dispatched! The typical time of arrival is between XX-XX days. If your item does not arrive within XX days, please let us know.


  After your item has arrived, why not take a moment to leave positive feedback about our products and service? It only takes a moment, and it’s a great way to help others make purchases like yours!


  Thank you for your custom, and we look forward to providing you with the best buying experience again on AliExpress!
 
Yours sincerely,
XXX

2、若物流已妥投或者已经到达目的国,可提醒买家确认收货及留评
Dear Valued Customer,
Thank you for shopping on our store - we hope you are enjoying your purchase!

Your shopping experience is very important to us and our business. We would like to invite you to leave positive feedback on our products and service. It only takes a moment, and it’s a great way to help others make purchases like yours!

If you are unsatisfied with any aspect of our service, please contact us first so we can try to resolve your problem.


Thank you for your custom, and we look forward to providing you with the best buying experience again on AliExpress!

Yours sincerely,
XXX

3、收到评价后(收到好评) 
Dear Valued Customer,
Thank you for your recent positive feedback!
Your satisfaction is hugely important to us,and keeps us motivated to try harder for our customers!
You can check out more great products from our store: www.storename.aliexpress.com
We hope we’ll see you again on our store soon.
 
Yours sincerely,
XXX
 
(收到中差评)
Dear Valued Customer,

We are sorry to see that you left negative or neutral feedback relating to your recent purchase experience from our store.

Please contact us at any time so we can find out why you were unhappy and resolve your problems. We hope then you can revise your feedback into a positive feedback for us!
 
Yours sincerely,
XXX


小小评价吸引买家,细心经营回报巨大,好的评价和高信用积分能让买家对我们多一份信赖。

良好的沟通是成功的基石,做好评价管理有三篇:

内功篇:如何描述产品、服务,表里如一;

服务篇:提高自身服务意识,热情待客;

技巧篇:主动留评,适当提醒。

小伙伴们快来自检一下以上这些点都有没有做到吧。

内功篇做好了,我们就要技巧性的用这些软模板去进行沟通哦。

以上邮件沟通模板仅供大家参考,Nancy建议大家沟通的模板要言简意赅,尽量精简。不然发货后一封邮件,收货后又是一封邮件,会让买家觉得很繁琐。

最近同事反映,我们主动发邮件去要好评时,本来客户就觉得东西不好,但是之前忘了给评价30天后系统会默认好评,这一发邮件反倒提醒客户,直接就来个中差评。

换一个角度想,当我们改善了自身的产品质量和物流,好评总是比差评多的。我相信,精心的服务和良好的沟通,一定能使我们越走越远!

好了,今天的分享就到这里了,感谢朋友们的耐心阅读,有问题欢迎留言讨论噢。

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